The visual basis for this new corporate brand is the redesigned Austria "A". The combination of the red-white-red Austria "A" and "Advantage Austria" will ensure a highly recognisable, clear and distinctive corporate identity for the whole organisation around the globe.

As of now, ADVANTAGE AUSTRIA is the visual identity of the Austrian foreign trade organisation in the global market. The new brand brings together text and graphics and will help to improve worldwide recognition of the quality and benefits of Austrian products and services, as well as raising Austria's profile internationally as a business location.

We will remain as ever THE Austrian agency for internationalisation. We provide advice to Austrian businesses on every aspect of exporting, support Austrian companies on the road to success in every world market, and are the first port of call for anyone who is interested in trading with Austrian companies or in Austria as a business location. We hope that the new ADVANTAGE AUSTRIA brand will enable us to maximise our service in the future.